Naushad Imdad - Beyond Stitching brand is best known for its versatile,
specialized prints, textile design based on pure fabrics, unique colors,and fine
craftsmanship. Indeed the fashion label employs its own in-house printing,
embroidery, and stitching units with a dedicated team of talented textile graduates
The brand's runway shows are much anticipated by critics and patrons alike in Pakistan.
Middle East, UK and the US and to this end consistently showcase at the BCW platform
in Pakistan, also having showcased at BCW Gold edition. The brand showcased at the
prestigious Swarovski Sparkling Couture Infinity Exhibit in 2016 which was followed
by the critically acclaimed ramp showcase of their bridal 'Eminence IV' collection 2016
and followed up with Eminence IIl collection at BCW. The later collection was
attirbuted to designs and fabrics made in England to bring the color
dash in mens wear. In September 2019, Naushad Imdad presented
its dedicated eastern wear line Spring/Summer and collection
was launchedin 2020.
Their dynamic design sensibility continues to be lauded by the
industry, with the brand having been honored to design for
international celebrities, and sports stars. Naushad Imdad
was featured on the cover picture of Atif Aslam. In April 2019
Naushad Imdad jumps one leap further, by designing and
manufacturing partner for Ideas by Gul Ahmed
Gul Ahmed Textiles Ltd.). The label took entire responsibility,
from sourcing of fabrics to the stitching and completed
the task in flying colors. Men's formal waistcoats and
Luxury menswear were the notable collections to put
on the cv. The brand was also the official wardrobe partner
for the Chupan Chupayee, Alif, Ramadan Transmission on
HUM and PTV for Ahsan Khan.
The Naushad Imdad brand continues to expand both nationally
and internationally. In Pakistan, the brand boasts four stand-alone
stores each of which is located in prime shopping locations
both in Karachi and Lahore. The brand is further available at select
national stockists. Internationally, the brand continues to develop
a regional and global presence.Popular among Pakistan's stars and
celebrities, the brand counts World Record Holder Sohail Abbas,
cricketer Yasir Shah, Atif Aslam, Mikal Hassan and film sensation
Ahsan Khan among its long time patrons. 


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