Lulusar

Brands don’t get one million followers overnight; Lulusar has been around for a long time and has built its following slowly by showing up season after season with the clothes that women actually want to wear, not just for the gram or for one event, but for every Tuesday, every evening out, and every other day when you just want to look like you but better.

Founded in 2017 and named after the stunning Lulusar Lake in northern Pakistan, the brand draws...

Lulusar Clothing: Fashion That Actually Fits Your Life

Brands don’t get one million followers overnight; Lulusar has been around for a long time and has built its following slowly by showing up season after season with the clothes that women actually want to wear, not just for the gram or for one event, but for every Tuesday, every evening out, and every other day when you just want to look like you but better.

Founded in 2017 and named after the stunning Lulusar Lake in northern Pakistan, the brand draws from the country's natural beauty and cultural richness, then translates it into clothing that's wearable, thoughtful, and genuinely well-made. String & Thread now brings that same energy straight to women across the US, no international shipping required.

What Makes Lulusar Clothes Different

Most fashion brands ask you to try on the clothes. Lulusar works the other way around.

Built on a foundation of on-demand production and sustainable practices, every piece is designed with real women in mind: different builds, different tastes, different versions of dressed up. The range spans casual tops and trousers, ethnic kurtas and dupattas, fusion pieces that blur the line between Eastern and Western, and everything in between.

What you'll consistently find across Lulusar clothes:

• Soft, quality fabrics (crepe, georgette, printed silk, and cotton) that will last longer than one season and feel good against your skin
• Fitting garments (designed with inclusivity as part of their design) that are designed to work across body types
• Unique prints and colors that feel modern, but don’t jump into trendiness
• Pieces of your wardrobe that you can wear for multiple occasions, instead of buying only for the day you plan to wear them and forgetting about them afterward

Browse Lulusar's New Arrival Drops

Lulusar's new arrival drops are the thing their community genuinely looks forward to. Each season brings fresh silhouettes, updated color stories, and a few pieces that sell out fast enough to justify checking early.

Current arrivals include:

• Lightweight tops and co-ord sets for easy everyday dressing
• Ethnic fusion pieces that pair beautifully with both juttis and sneakers
• Jackets and layering pieces for the in-between weather moments
• Dupattas and separates that work as standalone additions to what you already own

Your Go-To Lulusar Boutique: Now in the US

Think of String & Thread as your Lulusar boutique on this side of the world, curating the best of what Lulusar has to offer and shipping it to your door without the wait, the customs fees, or the uncertainty of international orders.

Lulusar dresses at String & Thread ship fast, fit well, and come with an easy returns policy that makes online shopping feel less like a gamble.

Shop the Full Lulusar Collection

Whether you're building out your everyday wardrobe or looking for something specific for an upcoming occasion, the Lulusar collection at String & Thread is worth a proper browse. New pieces land regularly, and the good ones never stick around long.

Lulusar: Frequently Asked Questions

1. What kind of clothing does Lulusar offer? 

Lulusar covers a wide range, from ethnic kurtas and dupattas to fusion tops, co-ord sets, western-inspired bottoms, and layering pieces. It's genuinely one of the more versatile Pakistani brands when it comes to mixing traditional and contemporary styles.

2. Is Lulusar a sustainable brand? 

Yes, and meaningfully so. Lulusar has been built on an on-demand production model that actively works to reduce overproduction and fabric waste. They've been recognized as one of Pakistan's pioneering sustainable fashion labels since around 2020.

3. Does Lulusar cater to different body types? 

Absolutely, inclusivity in sizing has been a core part of the brand's ethos since its early days. The cuts are designed to work across different builds, and the brand actively listens to customer feedback on fit and size range.

4. Can I find Lulusar's latest drops at String & Thread? 

Yes. String & Thread updates the Lulusar collection regularly as new seasonal drops land. If you're looking for something specific from a recent campaign, check the page; new pieces are added on an ongoing basis.